B2BMarketingForManufacturing&technology
We offer strategic marketing services for manufacturing, industrial and technology companies. From content and creative to digital campaigns, events and exhibitions, we help B2B brands engage their target audience and grow their revenue.
Our Services
Specialist support For Technical brands.
Content & Creative
Technical content, thought leadership, brand campaigns, video production, and creative assets that communicate complex propositions with clarity and impact.
Digital Marketing & Paid Media
SEO, paid search, LinkedIn advertising, programmatic display and performance marketing strategies built for B2B buying cycles and specialist manufacturing and tech audiences.
Events & Exhibitions
End-to-end event marketing — from stand design and pre-show campaigns to on-site activation, lead capture, and post-event nurture programmes.
ABM Marketing
Specialised account-based marketing (ABM) strategies that target your highest-value prospects, driving trackable engagement and converting interest into qualified leads.
SAE spotlight
SAE is a global community of over 250,000 aerospace and automotive engineers and technical experts that provides education, accreditation, resources and industry standards. We are SAE’s dedicated full-service agency, delivering global content, creative and event support that connects SAE’s unique brand story with a community of engineers.
Case Study
SAE International
Audience growth campaign
SAE needed a unified campaign idea that could build familiarity and drive membership across multiple markets and channels simultaneously.
Our solution
Developing the creative platform The Power of Collective Intelligence, we connected with SAE’s 250,000-strong global community over a shared belief in what engineers and SAE can achieve together, positioning SAE as an indispensable and inspiring partner.
- End-to-end creative development, media planning and campaign activation
- Multi-channel activation across Meta, LinkedIn, StackAdapt programmatic, Reddit, publishing partnerships and eDM
- Visual identity and messaging framework scaled from North America into Europe
The Results
Leads generated
7,700+
90% of 2026 target achieved by Q1
Ad impressions
12,000,000+
in less than a year
Web sessions
90,000+
Tracked by GA4
Events & Exhibitions
Fullsight at Farnborough Airshow 2026
We were asked to design and produce an eye-catching stand to showcase Fullsight's presence at the 2026 Farnborough International Air Show. Bringing together the combined expertise of SAE ITC, SAE and PRI, we created a custom stand themed around the concept, 'From First Flight to Future Flight', complete with reception area and client lounge.
aPriori spotlight
aPriori provides manufacturing simulation software that helps engineers and sourcing teams build digital twin models. We were appointed as aP’s global agency to deliver brand strategy, campaign content and account-based marketing.
The Challenge
Our remit was to educate designers and engineers on how aPriori’s technology helps identify manufacturability issues early, ultimately saving businesses time and money.
To achieve this, aPriori needed a multi-channel marketing strategy that would not only build awareness but also generate high-value leads for its heavy industry sales team.
Requirements:
- Multi-channel strategy
- Targeted comms and content
- Transcreation for multiple markets
- Strategic media partnerships
The Solution
We developed a high-impact, multi-touchpoint campaign spanning paid, owned and earned channels:
- Strategic media partnerships with The Engineer (UK) & Konstruktionspraxis (Germany)
- Targeted email campaigns to engage key decision-makers
- Industry-specific explainer video to simplify complex product benefits
- Advertorial content & webinars to position aPriori as a thought leader
- Localised creative & copy in English and German for regional relevance
- Engaging content across infographics, fact sheets, magazine articles, podcasts and video interviews
The Results
Brand awareness increased in EMEA with 25% uplift in branded search volume
- Direct traffic to website increased by 20%
- Share of voice gains with 10% more of the total conversation relative to industry competitors
- Campaign rollout extended to US following EMEA success
“SWC is a real special find. They have a great creative team, excellent project management and strong leadership. I highly recommend SWC for any type of marketing campaign you may be looking to run.”
VP of Marketing, aPriori
More work
Case Study
Teledyne FLIR
Establishing Teledyne FLIR as a market leader through strategic brand identity
We were approached by the client to deliver a comprehensive rebranding strategy to reflect the merging of Teledyne and FLIR into a single entity and a brand leader in thermal imaging and sensing technology. The company faced a significant challenge: promoting a core business vertical that accounted for two-thirds of their revenue, without any prior marketing framework or audience insights. They needed a fresh, strategic approach to position themselves distinctly in a competitive market.
Our solution
A comprehensive brand strategy was developed, including a strategic positioning guide, creative concepts, a cohesive brand style guide, a messaging framework, and multi-format asset creation. This approach positioned Teledyne FLIR distinctly in the market.
What our clients say
“SWC understand the complexities of B2B marketing in the manufacturing sector. They bring strategic rigour and creative quality that is rare to find in agencies serving our industry.”
VP Marketing
Manufacturing Company
“From trade shows to digital campaigns, SWC deliver consistently excellent work. Their ability to translate complex technical propositions into compelling marketing has been transformative for our business.”
Marketing Director
Technology Company
“The team at SWC have become an extension of our marketing department. Their deep understanding of B2B buying cycles and industrial audiences sets them apart.”
Head of Communications
Industrial Group
How we work
We offer our clients complete flexibility when it comes to engagement models. We appreciate that budget allocations can sometimes be subject to changes or issued in installments. The following options allow our clients to focus on delivering their marketing plans without being constrained by budget concerns.
Retainer
A dedicated team embedded in your business, providing ongoing strategic and creative support with agreed monthly costs and any unused hours rolled into the next month.
- Dedicated account team
- Monthly strategy sessions
- Flexible resource allocation
- Priority response times
- Quarterly business reviews
Project
Scoped, fixed-fee delivery for defined campaigns, launches, or strategic initiatives with clear milestones and deliverables.
- Fixed scope and timeline
- Clear deliverables and milestones
- Dedicated project manager
- Post-project reporting
- Knowledge transfer on completion
Let's Talk B2B
Ready to accelerate your B2B marketing? Get in touch to discuss how we can support your growth in manufacturing, technology and industrial markets.